Employee Advocacy Tool Market Poised to Witness High Growth Owing to Rising Demand for Effective Employee Communication

 

Employee Advocacy Tool Market 

The employee advocacy tool market allows organizations to effectively communicate with employees and drive empowerment. Employee advocacy tools enable internal sharing of organizational updates and achievements through employee social networks. They empower employees to promote approved organizational content to their external networks, thereby enhancing brand awareness and loyalty.

The global employee advocacy tool market is estimated to be valued at US$ 1.39 Billion in 2024 and is expected to exhibit a CAGR of 11% over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in the Employee Advocacy Tool Market Demand include 4d Molecular Therapeutics, LLC, Abeona Therapeutics Inc., Advaxis, Adverum Biotech, Aevi Genomic Applied Genetic Technologies Corporation (AGTC), Alcyone Lifesciences, Allife Medical Science and Technology, Amarna Therapeutics, American Gene Technologies, Amgen, Amicus Therapeutics, Anchiano Therapeutics, AnGes MG, Apic Bio, Armata Pharmaceuticals, Arrowhead, Asklepios, Astellas, AVROBIO, BCM Families Foundation, Beijing Northland, Benitec, Biogen, BioMarin, Biosidus, bluebird bio, Boryung Group, Brain Neurotherapeutics.

The key opportunities in the market include increasing implementation of cloud-based technologies and growing focus of organizations towards employee engagement and experience. Additionally, growing global expansions of key players through partnerships and acquisitions are further fueling market growth.

Market Drivers and Restraints

One of the key drivers for the employee advocacy tool market is the rising penetration of mobile applications and smartphones. Easy accessibility to social network platforms through mobile applications is enabling organizations to effectively leverage employee advocacy programs. Additionally, the increasing popularity of influencer marketing is propelling various companies to invest in advocacy platforms to drive brand awareness through trusted employees. However, data privacy and security concerns associated with sharing of organizational content on public platforms remains a key challenge. Moreover, lack of resources and dedicated budget for advocacy programs in small and medium enterprises could hamper the adoption of advocacy tools.

Segment Analysis

The global employee advocacy tool market is dominated by the enterprise segment which accounts for over 60% of the market share. The enterprise segment deals with companies with employee strength of over 1000. These large enterprises are the major adopters of employee advocacy tools as they want to ensure a unified brand message is conveyed across all employee communications and understand the impact of grassroot advocacy. Having thousands of employees spread globally, it becomes crucial for large enterprises to empower, enable and engage their employees as advocates of the corporate brand. This is effectively done through employee advocacy tools and platforms.

The SMB segment is the fastest growing segment and accounts for the remaining market share. With growing digital transformation and social media usage, even small and medium businesses are realizing the importance and impact of employee advocacy. Employee advocacy tools help SMBs to drive awareness about their brands and offerings through genuine endorsements and recommendations by their own employees sharing their experiences on professional social networks.

Global Analysis

North America dominates the global employee advocacy tool market with over 40% market share. The presence of key players and early adoption of social media and digital technologies by organizations has fuelled the growth of employee advocacy in the region. However, Asia Pacific is emerging as the fastest growing region. With rising internet penetration, proliferation of smartphones and growing social media usage, both enterprises and employees in APAC are increasingly embracing professional online networks and tools for advocacy. Countries like China, India and Japan are witnessing widespread acceptance of advocacy programs and platforms among organizations to cultivate brand evangelists internally.

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