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Australia & New
Zealand Herbal Supplements Market |
The
Australia and New Zealand herbal supplements market is a multi-billion dollar
industry underpinned by rising consumer health awareness and growing
inclination towards natural products with perceived health benefits. Herbal
supplements, comprised of various plant-based ingredients, are widely utilized
for maintaining overall wellness and also preventing and treating minor
ailments. Some popular herbal supplements in the region include green tea,
valerian root, garlic, echinacea, gingko biloba, and turmeric formulations that
are marketed for their immunity-boosting, anti-inflammatory, antioxidant and
stress-relieving properties. Easily available across in pharmacies, health food
stores and online retail channels, herbal supplements have emerged as
convenient alternatives to prescribed medicines for managing everyday health
issues. The growing middle-aged population base seeking preventive healthcare
through natural remedies bodes well for the future prospects of this market.
The
Australia & New Zealand Herbal Supplements Market is estimated to be valued
at US$ 1465.12 Mn in 2024 and is expected to exhibit a CAGR of 7.9% over the forecast period
2024 to 2031.
Key Takeaways
Key players operating in the Australia & New Zealand herbal supplements are
Marathon Petroleum Corporation, HollyFrontier Corporation, REG Life Sciences LLC,
Louis Dreyfus Company, Orochem Technologies Inc., Hero BX, Archer Daniels
Midland, Renewable Energy Group, Valero Energy Corp., Darling Ingredients Inc.,
Cargill Inc., POET LLC, Green Plains Inc., Flint Hills Resources, Bunge
Limited, Crimson Renewable Energy LP, Aemetis Inc., Alto Ingredients, Inc.,
Pacific Ethanol, Inc., CHS Inc.
Blackmores and Swisse Wellness have established a robust presence in
Australia
& New Zealand Herbal Supplements Market Growth through wide
domestic distribution and strong brand recognition among local health-conscious
consumers. The companies are poised to leverage opportunities arising from
ongoing movement towards natural healthcare solutions in Australia as well as
neighboring New Zealand and Southeast Asian markets.
The thriving herbal supplements industry offers significant opportunities for
new entrant companies seeking to offer innovative formulations tailored for the
region’s multi-cultural demographic groups and their diverse healthcare needs.
Moreover, prospective partnerships with local pharmacy chains, health shops as
well as online retailers can help companies expand their regional footprint.
Market Drivers
Growing health awareness among Australian and New Zealand consumers about the
benefits of herbal remedies is a key driver for the market. Increasing focus on
preventive healthcare to delay the onset of lifestyle diseases will propel the
sales of supplements marketed for their antioxidant, cholesterol lowering and
digestive health benefits. Rising adoption of ayurvedic and traditional Chinese
medicine-inspired herbal formulations is anticipated to boost demand over the
forecast period.
Market Restraints
Stringent labelling and marketing regulations imposed by authorities can impede
product innovation. Shortage of scientific evidence supporting the health claims
of certain herbs also limits their acceptance. High pricing of some premium
formulations remains a key restraint for widespread adoption. Quality and
purity issues associated with low-cost private label products may hurt the
overall credibility of certain herbal ingredients and supplements.
Segment Analysis
The Australia & New Zealand herbal supplements market is dominated by
tablets and capsules sub-segment as it accounts for the largest share. Tablets
and capsules supplements are very convenient to consume as compared to other
forms like liquids, powders etc. They provide accurate dosage along with easy
swallowing ability. Their solid form also makes transportation and storage
easier. These supplements are shelf-stable for longer duration without refrigeration
needs. Further, tablets and capsules are considered to be most traditional and
familiar format by consumers to consume herbal extracts and active ingredients.
Global Analysis
The Australia & New Zealand herbal supplements market is currently
dominated by Australia region. Australia is the fastest growing region with
highest compound annual growth rate. The high adoption of herbal supplements in
Australia is attributed to increasing health consciousness among consumers and rise
in lifestyle diseases. Many Australian consumers prefer herbal supplements for
enhanced well-being, vitality and management of lifestyle conditions like
stress, body pains etc. Further, government support in the form of quality
guidelines and regulations for herbal medicines boosts consumers' confidence
regarding safety and efficacy of these supplements.
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