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| Digitally PrintedWallpaper Market |
Digitally
printed wallpaper is gaining popularity owing to its versatility and vibrant
designs. It provides an attractive alternative to traditional wallpaper and
paints for interior décor. Digitally printed wallpaper allows users to
customize designs as per their preferences. It provides high resolution
graphics and photographs as wallpaper designs. The demand for digitally printed
wallpaper is increasing from residential and commercial sectors as it offers enhanced
aesthetic appeal to walls. Rising consumer spending on home décor and
remodeling is a key factor driving the market growth.
The
Global digitally printed wallpaper market is estimated to be valued at US$ 6.67 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 to 2031.
The
market provides significant opportunities for manufacturers in terms of product
customization and innovation. Rising demand for personalized wallpaper designs
from millennial consumers is prompting companies to launch customized wallpaper
platforms. For instance, Glamora Srl offers a wide variety of Digitally
Printed Wallpaper Market Size designs that can be customized as per
customer requirements online.
Key Takeaways
Key players operating in the digitally printed wallpaper are A.S.
Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham
and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK
LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES,
ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum
Textiles Wallcovering, Londonart, and John Mark Ltd.
Key players are focusing on global expansion to tap the growth opportunities in
emerging markets. For example, in 2021, Graham & Brown launched its
operations in Thailand to cater to the rising demand for interior décor
solutions in Southeast Asia. It has launched over 100 new digitally printed
wallpaper designs in Thailand.
Market drivers and restrain
Growing consumer preference for luxurious and aesthetically appealing interiors
is a major market driver. Digitally printed wallpaper offers high-definition
pictures and close-to-real photographs as wallpaper designs, providing a
realistic look. Changing consumer lifestyles and increasing spending on home
décor and remodeling is also fueling the demand.
High production and customization costs associated with digitally printed
wallpaper is a major challenge. It requires advanced digital printing
technology and equipment involving high initial investment. Significant lead
times and minimum order quantities further increase the costs. This makes it
less affordable for budget-conscious customers, restraining the market growth
to some extent.
Segment Analysis
The digitally printed wallpaper market is segmented into nonwoven wallpaper,
vinyl-based wallpaper, and others. The nonwoven wallpaper segment dominates the
market currently due to its eco-friendly nature and lower manufacturing costs
as compared to vinyl-based wallpapers. These wallpapers use unwoven natural
materials like cotton, paper, or synthetic fibers and are sustainable
substitutes for vinyl wallpapers. Their increasing popularity among
environmentally conscious consumers is driving the nonwoven wallpaper segment.
Global Analysis
Europe dominates the global digitally printed wallpaper market currently owing
to higher consumer spending on interior designing and renovation in countries
like Germany, France, UK, and Italy. The increasing awareness towards green
building materials among construction companies and homeowners in the region is
also contributing to its market growth. Asia Pacific is poised to be the
fastest growing region during the forecast period due to rising urbanization,
infrastructure development and growing middle-class population in countries
like China and India leading to higher demand.
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Printed Wallpaper Market
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